SOMETHING WE DON'T TALK ABOUT...

The brief was quite challenging in the sense of coming up with an empathetic solution to a social issue people don't like to talk about, in this case domestic abuse.

 

This awareness campaign meant to communicate a message of "This does not define you" and that the victims of domestic abuse can be strong people that recover.  The campaign also had a call to action to the community to report domestic violence.

 

The experimentation with "kintsugi" and origami to symbolise imperfection to beauty in this project was a memorable lesson in thinking outside the box when it comes to new campaigns and new target markets.

BILLBOARD

POSTER SERIES

ROLL-UP BANNERS

MAGAZINE ADVERTISEMENT

FLYER

AWARENESS CAMPAIGN

CONTACT ME

(+27) 79 574 0504

 

Pretoria, Wapadrand

 

Copyright 2017  |  Neline van den Heever