SOMETHING WE DON'T TALK ABOUT...
The brief was quite challenging in the sense of coming up with an empathetic solution to a social issue people don't like to talk about, in this case domestic abuse.
This awareness campaign meant to communicate a message of "This does not define you" and that the victims of domestic abuse can be strong people that recover. The campaign also had a call to action to the community to report domestic violence.
The experimentation with "kintsugi" and origami to symbolise imperfection to beauty in this project was a memorable lesson in thinking outside the box when it comes to new campaigns and new target markets.