Portfolio

PROJECT 03:
BRAND IDENTITY

Freelance project completed for Zinto Airconditioning cc,
to completely re-design their brand.

Disclaimer: Used with permission from Zinto for preview purposes only.

THE BRIEF & APPROACH

Keeping in mind the client’s need to have their brand recognisable to their existing clients, I re-designed their logo to be modern yet timeless, more sophisticated while remaining true to the brand’s identity. I developed a basic brand guideline document as well as basic branded stationary, including a letterhead and business card design. Later I designed a website layout - yet to be implemented - in the same style.

I used mainly Adobe Illustrator for the elements of this brief, as well as implemented the designs into editable templates on Microsoft Word and Powerpoint, for office use.

This brief taught me a great deal of designer-client relationship and how to receive criticism on my design work from clients. I learned skills required to work with individuals of a established company to develop designs that fit the client’s needs.

WEBSITE MOCK-UP

PROJECT STILLS